Chevy

CMR Concert Series

New York City

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The Country Music Awards came to NYC in 2005 for the first time in the event’s history. 180 Promotions was called in to get the NYC crowds geared up for the
pre-event Chevy concert series in downtown Manhattan featuring country stars Gretchen Wilson, Cowboy Troy, Blue Country, and Big and Rich. 180 Promotions teams hit the streets to promote the concert via flier, T-shirt and wrist band distribution. We literally had people dancing in the streets of New York City
for T-shirts and other PPG items, and the concerts drew SRO crowds.

Results

Flier distribution of 170,000 and total impressions of 200,000

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