(Pure)/Livenation

International DJ Showcase

Chicago

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180 Promotions (Pure) and Live Nation partnered to present PureNation, the largest dance music festival ever to hit the Midwest, at the Charter One Pavilion at Northerly Island on Chicago’s lakefront. PureNation featured some of the world’s top DJs and live acts, including Tiesto, Deep Dish, Dave Clarke, Bad Boy Bill, Benny Benassi, Junkie XL and many others.

This specialty DJ-driven event targeted ages 18 to 29 and featured 12 hours of pure electric sounds. Many people doubted our ability to command the high price of $150 per ticket. But the best success is being able to read the reviews and see all the YouTube footage, reminding us that if you build they will literally come — the event lured more than 6,500 guests.

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